High-performance sales and strategy leadership for luxury hotel brands.

Propel revenue growth and sharpen your team’s vision with a trusted and highly experienced industry expert.

Book a call with me

Unlocking the potential for luxury hotels

Enhancing market positioning

Providing support for

Large hotel companies

Bespoke strategic guidance to drive business success.

With a remarkable track record in advising international hospitality chains, I can deliver for your business – in everything from brand alignment to team restructuring.

hotels supported throughout 2024

Luxury and lifestyle hotel brands

Connect with your audience and fulfil your business goals.

Whether your business is in high-end hospitality or another area of aspirational leisure, I can work with you to hone your strategy, master marketing and cultivate success.

10+

awards received for performance

Individual boutique hotels

Achieve more for your luxury hotel.

Get bespoke expert input across all areas of your hotel business, including sales training, brand positioning and operational efficiency – and create a clear vision for growth and success.

12%+

increase in revenues and significant growth in competitive market share

Owners and investors

Enhance performance and boost revenue.

I’m highly experienced in guiding hospitality businesses to adapt to change, streamline processes and increase profitability – I can do this for your business too.

8-10%

revenue growth YOY

Fully tailored hospitality consultancy

Hotel business strategy you can trust

As a seasoned sales and marketing leader, I bring the energy, skills and experience you need to help your hotel business excel. Expect an honest and focused approach, and practical outcomes that get results.

The Doyle Collection implements strategic plans to drive revenue growth

Marriott's marketing team takes control of communications so they can better engage B2B and B2C audiences

Starwood Hotels and Resorts restructures their team to improve operational efficiency

W London and Aloft London Excel launches new lifestyle properties with strong market penetration

Starwood Hotels and Resorts receives multiple awards after driving outstanding changes across their brands

30+

years in hospitality and commercial consultancy

15%+

revenue growth achieved after successful projects

30+

hotel sales, revenue, marketing and event teams led and managed

Diverse business leadership services

High-impact transformations

Whether you’re a commercial director at a large hospitality chain or managing an individual boutique hotel, I can help you uplift performance. Get the business planning, marketing vision and brand strategy you need to excel.

Commercial sales strategy

Grow revenue streams across multiple segments and markets.

Team training and mentorship

Hands-on coaching and support for your teams.

Openings, closures and mergers

Expertise to navigate fundamental business change.

Performance management

Efficient systems to streamline your hotel operations.

Brand development

Clarify your market position and engage stakeholders.

Meeting and events expertise

Processes and team structures geared for success.

Client testimonials

What my clients say

‘’Michelle worked very closely with me across a year when she was appointed to lead a process of change management which included designing a new team structure, heading the recruitment and training process as well as creating and implementing the sales strategy. This task was executed with creativity, collaboration and impeccable professionalism. It quickly became apparent that she was a huge asset to our business and has had a positive impact on both our people and culture as well as revenues. She is a very impressive individual, one who I am excited to work with again in the future.’’ General Manager / Mondrian Shoreditch

David Lockhart, General Manager at Mondrian Shoreditch

"Michelle is a highly professional in her field and has an in depth understanding of the industry and trends. She has built strong relationships in my organisation and is a great team player whilst being KPI driven, and revenue focused. She will drive forward with her high standards and seize revenue opportunities for any business and embraces challenges without hesitation. I highly recommend Michelle as she will contribute and make a positive difference in any organisation."

Susanne Traudt, Manager at The Doyle Collection

About me

A highly experienced hospitality sales leader with an unstoppable drive to get results.

My expertise is in delivering marketing, sales and operations leadership for the luxury hospitality industry.

I have honed my industry skills through many years spent working for lifestyle brands and major hotel chains, including Marriott International and The Doyle Collection. Across diverse roles, I have built successful teams, managed complex portfolios and overseen strong revenue growth.

I now offer my services on a consulting basis – bringing my energy, insight and personal touch to help luxury hotel business leaders to excel.

Contact me

Let’s talk

If you’d like to know more about how I could help transform your hospitality brand, I’d love to hear from you.

Please fill out the form so I can understand your needs. Or, you can book a call with me on Calendly.

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