Insight, innovation and expertise to inspire business excellence.

Michelle Petersen
Unlocking the potential for luxury hotels
Enhancing market positioning
Bank investor sharing quantitive development support results
Uplifting performance for investment banks
Bespoke software creation

We are 2Deviate. Two people. Two services. One shared mission: to power a positive transformation in our clients’ businesses.

Craig Petersen

Quantitive developer

Craig creates bespoke software and provides tech consultancy and analysis for financial organisations, including investment banks and fintech start-ups – driving innovation and efficiency.

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Michelle Petersen

Hospitality consultant

Michelle provides tailored strategic analysis for luxury hotels and hospitality brands – enabling them to enhance their market positioning, operational efficiency and team development.

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